Assuming you know why you should blog, this post is about why you should instead choose to micro-blog (Twitter, tumblr etc)

- most ppl don’t have the time to write a 2-page post every day

- most ppl don’t have anything interesting to say that’s longer than a paragraph - I’ll be the poster-boy of that thesis

- most people don’t have the time to read a 2-page post - most ppl are getting their news online, and increasingly on their phones

Internet consumption is changing from ‘Internet-time on the couch in the evening’ to short ‘fixes’ throughout the day - a ‘micro-consumption’ model is emerging quickly. Micro-blogging lets you skim thru hundreds of news sources effectively as a reader and by being able to write out quick observations, become a more engaged reader. Btw, love tumblr because I do have trouble expressing myself in 140 characters (twitter).