IMO of course, but a ‘social calendar’ could be the most relevant new feature on fb. I have most of my friends on fb (shocking, but I do have friends) but I have no easy way to stay informed about everything that’s going on offline - sure I get event invites and if I install the spammy birthday reminder app I get reminders and all that. But what I’m looking for is a calendar that I can peek at quickly on fb/desktop/phone, with invites and reminders that I can respond to - basically a social equivalent of the work calendar that I’m a slave to.

Fb nailed the social network, but the services around it are still weak - the app platform hasn’t really worked out very well in addressing this problem - take a leaf out of AAPL’s playbook, fb. Fb is supposedly investing in a full-blown gmail-like email service. That’s funny because gmail nailed email, but they’re trying to break into social (I’m shorting buzz btw - they’ll never get to the network externality benefits of fb). GOOG calendar is good - you can set it up as a social calendar, except it doesn’t have the social network.

Realistically, fb would have more success focusing on a social calendaring feature where a real need exists rather than trying to get proprietary lock-in with an email replacement service.